REI | Get Outdoor Curious
REI | Get Outdoor Curious
REI | Get Outdoor Curious
REI embraces awkward outdoor beginnings
REI embraces awkward outdoor beginnings
REI embraces awkward outdoor beginnings
AD: Sadie Pena
CW: Tobi Oyebade
AD: Sadie Pena
CW: Tobi Oyebade
OOH
OOH
OOH
Chatbot
Chatbot
Chatbot
Powered by Anthropic's API, Roody, the Rookie guide answers all the awkward, weird, and wild questions while helping users plan for their next adventure.
Powered by Anthropic’s API, Roody, the Rookie guide answers all the awkward, weird, and wild questions while helping users plan for their next adventure.
Social
Social
Social
In-platform Instagram quiz directs outdoor‑curious users to Roody to continue exploring.
In-platform Instagram quiz directs outdoor‑curious users to Roody to continue exploring.
Targeted Mailers
Targeted Mailers
Targeted Mailers
Finally, we meet our offline audience at home, inviting them to plan their next expedition with Roody.
Finally, we meet our offline audience at home, inviting them to plan their next expedition with Roody.
