this is tobi
bob
(my muse and philosophy)
if you know me, chances are you also know bob.
bob is an entity that has followed me through all my creative work.
from ceramics, film, socials, and clothing, to poems, letters and philosophy.
see, bob began as a high school project.
an exploration of sorts
that has blossomed into my north star.
bob stands for the beginning of belief.
i believe everything starts with belief. before you do, you must believe that you can do.
bob is a haunting reminder that you can do anything, but it requires the burden of belief.
i like making launch videos
most played song of 2025
books i've read in 2026
values
(in no particular order)
speed
communication
respect for time
i think of joan often. she had such audacity and conviction. how to take over the world has also become my favorite podcast of 2026.
sometimes i play with clay @ the best studio in the world
i really liked a brand, so i created guerrilla posters and took them to a conference packed with their ideal customers, generating 200 signups.
5 sentences i'm thinking about:
"rising tides lift all ships"
"the squeaky hinge gets greased"
"finished work builds confidence"
"be loud, but be prepared"
"aal izz well"
i took cult holdings' personality quiz. i think this aptly describes me.