Nothing | Something from Nothing
Putting phones where brands never have
AD: Juliette Dias
CW: Dallas Ordulu, Tobi Oyebade
Case study
Stunt @ Apple
putting phones in pockets
with a prompt to create
starting a media frenzy
Social
We took the creations and turned them into social posts: Made on Nothing. At Apple.
OOH
Then launched OOH with a QR code inviting people to try the phone on an interactive site.
